Brandcast Media

Can W***** and K****** do no wrong!? The new Nike and Footlocker viral stars Marouane Chamakh and Andrey Arshavin who have joined forces with French World Champion female boxer and model Ingrid Graziani to promote the new Air Max 90 trainer. The video uses some snazzy projection mapping techniques for it’s animation execution.

EPIC. Who said TV advertising is dead? Needs several viewings to appreciate the complexity of what Nike have done here. The gauntlet has been well any truly thrown down to other sportswear manufacturers (any just about anyone else) in the run up to the World Cup.