Really interesting blog post here from HubSpot- showing how people are more likely to purchase and recommend products/services from brands they follow in social media, and social media is a powerful tool when used properly.
So, as well as providing good content, it is vital to engage in conversation with your followers on social networks. People like to do business with people that they know, and social networks are a great way to develop relationships with all sorts of people that you may never reach through traditional media.
