Brandcast Media

OK so here’s something which comes in the top 10 most creative ideas Ive seen for a while, and it involves balloons:

So often today with films adverts or music promos, a very basic idea is dressed up to be something much more than it actually is. Once we look past the aesthetic, the idea is found wanting. A simple idea is not the same as a basic idea. A simple idea works on its own, but can be made to any degree of complexity, without losing the core of the original idea.

I think this animation from Renaud Hallée perfectly illustrates what I’m trying to say. Watch in full screen.

Ahh what a cute kitten!! See him do all kinds of cute stuff here.