The latest adventures of Carrie, Samantha, Charlotte and Miranda are hitting cinema screens this week and the Brandcast girls are super excited about this!
Manolos, Cosmopolitans, brunch and dating…never before has a TV series influenced women so greatly.
EPIC. Who said TV advertising is dead? Needs several viewings to appreciate the complexity of what Nike have done here. The gauntlet has been well any truly thrown down to other sportswear manufacturers (any just about anyone else) in the run up to the World Cup.
A short film commissioned by Mother NY for Stella Artois. With so much disposable advertising being pumped at consumers it’s refreshing to see an agency showcase craft and tradition; but ultimately sad that such practices are dying out.
So often today with films adverts or music promos, a very basic idea is dressed up to be something much more than it actually is. Once we look past the aesthetic, the idea is found wanting. A simple idea is not the same as a basic idea. A simple idea works on its own, but can be made to any degree of complexity, without losing the core of the original idea.
I think this animation from Renaud Hallée perfectly illustrates what I’m trying to say. Watch in full screen.
Happy birthday to Lauren who is 30 today!
Brandcast get involved with yummy chocolate cake on a friday arvo, perfect way to end the week. Happy Birthday Lily! Have a lovely weekend x
Check out Ad Age’s list of Top 20 most effective viral videos on YouTube here.
As they say: As a publication that covers the business of marketing, advertising and media, Ad Age closely watches how advertisers and marketers use platforms like YouTube. That the videos in this list are selling something is almost besides the fact; these clips are pure entertainment.
Really interesting blog post here from HubSpot- showing how people are more likely to purchase and recommend products/services from brands they follow in social media, and social media is a powerful tool when used properly.
So, as well as providing good content, it is vital to engage in conversation with your followers on social networks. People like to do business with people that they know, and social networks are a great way to develop relationships with all sorts of people that you may never reach through traditional media.
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