Brandcast Media

Because sometimes these events need livening up…

OK so here’s something which comes in the top 10 most creative ideas Ive seen for a while, and it involves balloons:

Working hard in Milan

Well it had been nearly a month since we’d been on a plane and there was a big oncology meeting, so we really had to go to Milan. None of us wanted to, but when you are the agency that manages the digital content for a leading cancer journal, there are some burdens that you just have to bear and excellent Italian food and wine aside, this was definitely work. I mean obviously there was a bit of sunshine and we did spot Rutger Hauer in one of the restaurants, but mostly, we filmed high quality interviews and round table discussions with leading European oncologists at the 35^th European Society of Medical Oncologists (ESMO) meeting in the Fiera Milano conference centre… And drank a beer or two with the locals in the bar, by the hotel.

EPIC. Who said TV advertising is dead? Needs several viewings to appreciate the complexity of what Nike have done here. The gauntlet has been well any truly thrown down to other sportswear manufacturers (any just about anyone else) in the run up to the World Cup.