Brandcast Media

EPIC. Who said TV advertising is dead? Needs several viewings to appreciate the complexity of what Nike have done here. The gauntlet has been well any truly thrown down to other sportswear manufacturers (any just about anyone else) in the run up to the World Cup.

If anyone has been to see Alice in Wonderland they wont have failed to notice the trailer for Tron: Legacy before the main event. This film follows the 1982 original and promises to be every bit as ground breaking.

Florence has a hard task topping her cover of You’ve got the love, but I think I actually prefer this song. Complete with mad, kooki, tribal dancers video.

Finally, Hot Chip have teamed up with comedian Pe­ter Ser­afi­now­ic. The track, clearly referencing UK funky producers like Roska, Lil Silva and Crazy Cousinz, is sure to be a big hit. The video, make your own minds up on this one.

Hot Chip - I Feel Better

Hot Chip | MySpace Music Videos

My faith in the music promo has been restored by these three very different, but equally excellent offerings from OK GO (dir. James Frost), Darwin Deez (dir. Ace Norton) and Jamie T (dir. Adam Powell). You might remember OK GO from THAT treadmill video.

-J

However much you tell people what you’re about, there’s nothing like showing them.

That’s why we encouraged the London Handel Festival to make a video of a typical major production of the Festival in rehearsal. We filmed some great music and heard what the stars, the artistic director and his colleagues have to say about Handel, his music and his place in the life of London (his adopted home for 50 years, and the place where he died).

We picked Theodora - one of the last and greatest of Handel’s oratorios whose theme - dear to mid-eighteenth century novelists - was that of a virtuous damsel in distress. The setting for this production was the great church of St George’s in Hanover Square, where Handel himself worshipped, and where the London Handel Festival has its home. The result, we hope you will agree, is astonishing and curiously moving.

Handels Theodora from Charlie Grieve on Vimeo.