Brandcast Media

Graphic Design behemoth, Peter Saville has been charged with designing Umbro’s new England shirt. It’s like a streamlined version of the former one. No collar, with the Umbro logo blue instead of white. The multicoloured crosses no doubt symbolising the multiculturalism of modern England. Well, it can’t make them play any worse than they did at World Cup, can it?

EPIC. Who said TV advertising is dead? Needs several viewings to appreciate the complexity of what Nike have done here. The gauntlet has been well any truly thrown down to other sportswear manufacturers (any just about anyone else) in the run up to the World Cup.