Brandcast Media

A short film commissioned by Mother NY for Stella Artois. With so much disposable advertising being pumped at consumers it’s refreshing to see an agency showcase craft and tradition; but ultimately sad that such practices are dying out.

So often today with films adverts or music promos, a very basic idea is dressed up to be something much more than it actually is. Once we look past the aesthetic, the idea is found wanting. A simple idea is not the same as a basic idea. A simple idea works on its own, but can be made to any degree of complexity, without losing the core of the original idea.

I think this animation from Renaud Hallée perfectly illustrates what I’m trying to say. Watch in full screen.

Happy birthday to Lauren who is 30 today!

We are proud to introduce Quinn Li Walters. Congratulations Dave!

Brandcast get involved with yummy chocolate cake on a friday arvo, perfect way to end the week. Happy Birthday Lily! Have a lovely weekend x

Check out Ad Age’s list of Top 20 most effective viral videos on YouTube here.

As they say:   As a publication that covers the business of marketing, advertising and media, Ad Age closely watches how advertisers and marketers use platforms like YouTube. That the videos in this list are selling something is almost besides the fact; these clips are pure entertainment.