Really interesting blog post here from HubSpot- showing how people are more likely to purchase and recommend products/services from brands they follow in social media, and social media is a powerful tool when used properly.
So, as well as providing good content, it is vital to engage in conversation with your followers on social networks. People like to do business with people that they know, and social networks are a great way to develop relationships with all sorts of people that you may never reach through traditional media.
We were very excited to be named Gold Winners at the IVCA Awards on Friday night. The awards are the most acclaimed celebration of effective business and public sector communications in video, interactive projects, business television and digital media across Europe. The ceremony was held at the Grosvenor House Hotel, and was attended by over 700 commissioners, government representatives and industry colleagues. One of our favourite cameramen, Robin Fox also scooped a Gold Award for Best Photography.
After a tiring 12 hour flight from Miami, Janki has been partied out Miami style. Her holiday included the magic four S’s- Sun, Sea, Sand and Spring Break! Think she may need another holiday to recover
We spent the day at The Times Literary Festival on Monday for content for our Bluesinc.tv website. The highlight was filming David Freeman with Paul Jones, Paul Oliver, Ian Seigal, Michael Messer, Ed Genis and Marcus Bonfanti. Not only did they talk about the history of Blues, they played and sang their way through it. Brilliant!
This video is a research project by Bonnier R&D into the experience of reading magazines on handheld digital devices. Looks like it could be a competitor for the iPad… Follow the discussion here: bonnier.com/en/content/digital-magazines-bonnier-mag-prototype
We’ve come across this great set of videos that explain things like RSS, blogs, Twitter and phishing in straightforward English. Here’s one about Social Media that we like:
If anyone has been to see Alice in Wonderland they wont have failed to notice the trailer for Tron: Legacy before the main event. This film follows the 1982 original and promises to be every bit as ground breaking.
Florence has a hard task topping her cover of You’ve got the love, but I think I actually prefer this song. Complete with mad, kooki, tribal dancers video.
Finally, Hot Chip have teamed up with comedian Peter Serafinowic. The track, clearly referencing UK funky producers like Roska, Lil Silva and Crazy Cousinz, is sure to be a big hit. The video, make your own minds up on this one.
My faith in the music promo has been restored by these three very different, but equally excellent offerings from OK GO (dir. James Frost), Darwin Deez (dir. Ace Norton) and Jamie T (dir. Adam Powell). You might remember OK GO from THAT treadmill video.
